Problem
Those new to the world of auctioneering have a hard time understanding the structure and bidding stress-free.
Solution
Providing a uncomplicated system which is easy to understand, simple to navigate and provides information clearly.
The auction world
Transitioning into online sales.
By delving into the current state of the auction industry, I uncovered statistics that shed light on the performances of both, to asses the differences and trends moving forward.
Auction house sales declined by 16% in 2024
In early 2024, online-only auction sales increased by 14%
This market is expected to reach a value of $7.7 billion by 2030
Companies improving digital platforms have shown growth…
This accounts for nearly half of the total lots sold by major auction houses
Projecting a growth of 12% until 2030
There is clearly a pattern of users parting with the traditional method of buying through auction houses, in favour of more efficient systems online.
And why not, when there are such strong benefits…
My research
User thoughts and auditing competitors
I conducted user interviews to gain an understanding of their thinking when it comes to the auction world, and online bidding.
My main finding that there was often an incorrect hierarchy. The estimated costs and even the current bid were not a focal point in an auction, making navigating the sale not as simple for new users. My selection shows examples of this.
This is is antithetical to what my users thought the service should feel like…
Simple.
Assistance in valuing and selling items
Stories relating to items on offer
Monthly auction highlights
Strong condition reports
Simple bidding display
Clear lot information
Auction listings
I concentrated what information I had gathered from my user interviews, into more concise pain points and needs.
Pain points
Needs
Quality assessment is difficult online
Lack of effective customer service
Complication in the bidding process
Informative condition reports
Online specialists ready to assist
Simple design system for bidding
